Signal 74 percent see business value from AI but only 24 percent achieve ROI across use cases

Summary

KPMG reports that 74 percent of organizations say their AI use cases are delivering business value. Yet only 24 percent say they are achieving a return on investment across multiple use cases. That second figure is 7 percentage points lower than in KPMG's previous survey, signaling a step back rather than steady progress. The gap suggests that value from individual AI applications often does not add up to measurable returns at scale. The report links the problem to measurement, arguing that traditional return metrics do not capture the indirect and longer-term effects of AI.