Signal A cited 3x satisfaction and 2.5x retention gain for emotional design
Summary
Capgemini states that brands designing for emotional engagement at every journey stage achieve three times higher customer satisfaction and two and a half times better retention.
Classification
Main topicValues & Lifestyles
Secondary topicsIndustry & Supply Chains
Region menusGlobal
Occurrencescope:global
Impactscope:global
Time horizonnot assigned
Last updated2026-07-29 04:49:53
Evidence 1
- What matters to today's consumer 2026: How AI is transforming value perception Capgemini Research Institute page=51;section=What should CPR organizations do differently? / Reimagine value by integrating emotional drivers 2026 accessed 2026-07-26
Part of trends 1
Directly linked issues 0
No objects.
Relation types: supports
Public id: fm-4c496d528a7f