Issue World models enter commercialisation while most laboratories remain in research

Summary

World models are entering the commercialisation phase, but most of the field is still at an early stage. CB Insights ranks leading private world model labs by how far their products have progressed. A few already have products in market, and some have commercial partners such as a virtual reality platform, a construction firm, a manufacturer and a city government. Others offer only early access or demos. Several labs, including high-profile ventures founded in 2025, have no product in market at all. The picture suggests that commercialisation is a leading edge rather than a general state of the field.