Signal Experiences grew 2.6% from 2023 to 2025 against 0.8% for nonessential goods

Summary

McKinsey reports the global experiences market growing 2.6 percent between 2023 and 2025, close to its pre-pandemic rate, while nonessential goods grew only 0.8 percent over the same period against 2.3 percent between 2015 and 2019.