Signal Chinese tourist arrivals in Greece up 31% in 2019

Summary

The Megatrends 2040 report cites a 31% increase in tourist arrivals from China to Greece in 2019 compared with 2018. It presents this as a concrete example of the opportunities that a growing global middle class holds for Greece. As incomes rise in China and India, consumers are shifting spending toward services such as tourism, dining, entertainment, health and education. Among its key points, the report highlights rising demand for tourism services and products, culture and health, which calls for more diversified development models in these industries. It also points to significant export opportunities that may require new products and promotion strategies.