Issue Serving segment-specific health needs requires faster iteration than incumbents currently run

Summary

McKinsey concludes its discussion of the health revolution by stressing what companies must do to keep up. Consumer health needs are fragmenting across segments, from maximalist optimizers who experiment with new science-backed products to health strugglers who feel overwhelmed by their goals. Demand is also shifting toward life-stage and physiology-specific areas such as perimenopause, gut health, and metabolic ageing. Meeting these varied needs will require concept development that is faster and more iterative, together with sharper segmentation of consumers. The report points to AI as a tool that can help build both capabilities.