Trend Trend 2: health broadens into many measurable dimensions and outruns consumers' sense of progress

Summary

McKinsey's second trend, the health revolution, holds that health matters more to consumers and is being defined more broadly. It now spans many dimensions, from heart health and cognitive function to sleep, stress, and gut health, and most consumers say these areas are important to them. Yet fewer than half feel they are achieving their wellness goals, a gap that is widest in Germany and France. Technology is a key driver of this broadening, as smartwatches, continuous glucose monitors, and fitness trackers make more aspects of health measurable in real time. GLP-1 medications are also spreading quickly, and the report sees both developments reshaping demand in food, supplements, fitness, and other categories.