Signal IFIC survey finds 52% of Americans actively seek functional health benefits in food

Summary

Citing the International Food Information Council 2024 Food & Health Survey, the initiative reports that 52% of Americans say they actively seek foods and beverages providing functional health benefits, particularly for digestive health, immune support, heart health and energy.

Classification

Main topicValues & Lifestyles

Secondary topicsIndustry & Supply Chains Resources, Food & Water

Region menusNorth America

Occurrencescope:country · geo_region:north_america · country:US

Impactscope:country · geo_region:north_america · country:US

Time horizon0-3 years (2026-07-26)

Last updated2026-07-29 04:49:52

Evidence 1

Initiative Trends 2026: Collective Intelligence and Foresight from Global Wellness Leaders Global Wellness Institute page=79;section=Nutrition for Healthspan Initiative Trends / TREND 3: Food as Medicine - The Rise of Functional Foods for Targeted Health and Longevity 2026-05 accessed 2026-07-26

Part of trends 1

TrendFunctional foods are adopted as a pre-emptive tool for extending healthspan2 signals

Directly linked issues 0

No objects.

Relation types: supports

Public id: fm-794be2668001