Signal Early adopters report 2.2x ROI against 1.4x for late adopters

Summary

KPMG finds that organizations adopting new technology early tend to spend less yet earn more. Early adopters report returns of 2.2 times, compared with 1.4 times for late adopters. The report suggests the difference comes from time, since early movers have longer to learn and refine how they use a technology. This result fits the broader pattern in which returns follow zones rather than simply rising with the amount invested. It implies that the timing of adoption can matter as much as the size of the budget.