Trend Returns on technology investment follow zones rather than a single optimum

Summary

KPMG finds that returns on technology investment do not rise in a straight line with spending. Instead of one ideal level of investment, the survey reveals distinct zones where the relationship changes. Early in the maturity journey, small and focused investments tend to earn high returns, which the report calls a quick-win zone. As implementation grows more complex, returns slow because of heavier integration work and accumulated technical debt. Once maturity improves broadly and organizations see high-value opportunities more clearly, returns begin to accelerate again, a pattern the report says high performers illustrate.