Signal PwC's separate healthy living research finds demand for health-friendly homes and at-home tracking

Summary

PwC cites its own separate research on healthy living as pointing in the same direction as the consumer survey. That research found strong consumer interest in home design and architecture that supports health. It also found interest in access to gyms and fitness opportunities and to healthy food. Consumers were keen on tracking health and body data at home as well. PwC uses this to support its argument that household and personal care players can move beyond products into environments that support sleep, recovery, and daily wellbeing.