Signal Humans plus AI plus narrative reported at 265% of human-only creativity

Summary

This signal concerns research on how much creative output rises when people, AI and storytelling are combined. EY cites findings that such a combination produced a 265% increase in creativity compared with people working alone. AI working alone, by contrast, reached only 120% of the human-only result. Narrative here means the human capacity to give information meaning and context. EY uses the finding to argue that the best transformations pair technology with human abilities instead of substituting for them. It also frames the result as support for redesigning roles around context-setting, strategic questioning and persuasive storytelling.