Signal 65% say technology has made shopping less stressful, within limits

Summary

Capgemini finds that 65 percent of consumers believe technology has made shopping less stressful and improved the experience. Mobile apps, voice assistants, and smooth checkout add satisfaction through convenience. Omnichannel options such as buying online and collecting in store build trust when delivered consistently, and gamified loyalty schemes keep shoppers engaged. However, people welcome personalization only when it is respectful, secure, and optional. Excessive personalization and constant tracking can feel intrusive, and too many digital prompts risk overwhelming users.