Signal About half of consumers report cutting artificial ingredients, ultra-processed food, sugar, and alcohol
Summary
McKinsey reports roughly half of consumers in major markets actively reducing artificial ingredients, highly processed foods, sugar, and alcohol while seeking foods tied to health goals such as protein and fibre.
Classification
Main topicResources, Food & Water
Region menusGlobal
Occurrencescope:global
Impactscope:global
Time horizon0-3 years (2026-07-26)
Last updated2026-07-29 04:49:52
Evidence 2
- State of the Consumer 2026: When tech acceleration and cost pressures collide McKinsey & Company page=11;section=Chapter 2: The health revolution - Wearables and scientific breakthroughs are influencing consumer goals 2026-06 accessed 2026-07-26
- State of the Consumer 2026: When tech acceleration and cost pressures collide McKinsey & Company page=11;section=Chapter 2: The health revolution - Wearables and scientific breakthroughs are influencing consumer goals / Exhibit 6 2026-06 accessed 2026-07-26
Part of trends 0
No objects.
Directly linked issues 1
- IssueReal-time health data forces products to stop trading taste against price against function1 trends · 1 signals
Relation types: direct_urgent
Public id: fm-927a93743fae