Signal 12% of Gen Z would splurge on at-home entertainment, twice the boomer share

Summary

McKinsey's splurge question reveals a generational split over entertainment enjoyed at home. Twelve percent of Gen Z respondents said they would spend a windfall on at-home entertainment. That share is twice as high as among baby boomers. The report uses this to argue that at-home experiences hold special appeal for younger consumers. It fits the broader claim that the experience category now reaches into the living room through streaming, gaming and similar formats. For brands, it signals that competing for young people's leisure budgets increasingly means competing with what they can enjoy without leaving home.