Signal Ulta reports 44 million loyalty members driving about 95% of sales

Summary

Capgemini cites Ulta Beauty as a global example of loyalty redefined as a two-way relationship. The retailer has more than 44 million loyalty members, who account for around 95 percent of its sales. Ulta uses Adobe's real-time customer data platform to personalize offers. It also folds its Conscious Beauty programme, which covers clean ingredients and sustainable packaging, into loyalty rewards. The report says this approach turns eco-conscious choices into emotional reasons for staying loyal.