Signal Interest reaches 63% for health insights and diagnostics, 60% coaching, 54% devices

Summary

PwC reports strong consumer interest in health offerings that go beyond traditional products. Health insights and diagnostics attract interest from 63 percent of consumers. Coaching and behaviour change reach 60 percent, and devices, equipment, and smart environments reach 54 percent. The report reads these figures as a sign that wellness demand now appears in services wrapped around products, such as a sleep-tracking ring or an exercise coaching app. Better sensors, apps, and subscription models, it argues, allow products to become platforms for monitoring and guidance.