Signal Amazon reports 250M Rufus users, +140% monthly users, and 60% higher conversion

Summary

Capgemini cites Amazon's AI shopping assistant Rufus as a leading example of consumer-grade AI in the purchase journey. Rufus can search by activity or purpose, find deals, add items to the cart, check prices, buy automatically at set prices, and even turn handwritten grocery lists into orders. Amazon reports that Rufus served more than 250 million customers this year. Monthly users rose 140 percent and interactions 210 percent year on year. Shoppers who use Rufus are said to be 60 percent more likely to complete a purchase.