Signal 82% say their best people belong where AI is not used

Summary

IBM reports that 82% of executives believe competitive advantage depends on placing their strongest people in work where AI is not used. The logic is that tasks AI cannot meaningfully improve become the areas where firms differentiate. IBM describes these as judgment, relationship building, navigating ambiguity and advancing innovation. It advises asking every employee to sort daily tasks into those AI can augment or automate and those it cannot, then concentrating human talent on the latter. The signal reframes AI adoption as a question of where to deploy people as much as where to deploy technology.