Issue With no accepted ROI method, vendors get to define what agent value means

Summary

CB Insights argues that because agent deployments are early and organisations still judge them informally and anecdotally, the field is open for vendors to set the frameworks by which agent return is defined and measured.

Classification

Main topicIndustry & Supply Chains

Secondary topicsDemocracy & Governance AI & Computing

Region menusGlobal

Impactscope:global

Time horizon0-3 years (2026-07-26)

Last updated2026-07-29 04:49:52

Evidence 2

2026 Tech Trends CB Insights page=11;section=Enterprise & work / AI agents make ROI a moving target 2026-01 accessed 2026-07-26
2026 Tech Trends CB Insights page=11;section=Enterprise & work / AI agents make ROI a moving target 2026-01 accessed 2026-07-26

Constituent trends 1

TrendTrend 1: measuring the return on AI agents becomes a moving target3 signals

Directly linked signals 1

SignalEfficiency metrics dominate AI agent measurement while revenue impact stays unquantified

Relation types: constitutes · direct_urgent

Public id: fm-babf5b583856