Issue With no accepted ROI method, vendors get to define what agent value means

Summary

There is no agreed way yet to calculate the return on AI agents, and that gap is itself a market opportunity. Because deployments are still young, organisations judge results informally and through anecdotes rather than systematic tracking. Survey respondents describe agent ROI as a major unsolved problem, and one Fortune 500 finance executive says boards currently watch spending while effectiveness is not precisely tracked. CB Insights concludes that vendors are in a position to write the frameworks that define what agent value means. The risk is that the parties selling agents also end up setting the yardstick used to judge them.