Signal Consumers bought in three or four wellbeing categories in a year; 69% keep two or more habits

Summary

PwC's survey shows how routine health-related purchasing and behaviour have become. Over the past year, consumers bought products in an average of three or four health and wellbeing categories. Some 69 percent regularly practise at least two health and nutrition habits. In addition, 80 percent use an app or wearable for at least one health or wellness activity. PwC describes these as the repeated and intentional moments in which consumers try to improve their health, and treats them as the occasions businesses can serve.