Signal POP MART added a LABUBU Forest zone to its Beijing theme park in May 2026

Summary

McKinsey cites POP MART opening a dedicated LABUBU Forest zone at its Beijing theme park in May 2026 following the 2025 surge in demand for its blind-box collectibles, with plans to extend the model in China and abroad, possibly with adjacent hotels.

Classification

Main topicIndustry & Supply Chains

Secondary topicsValues & Lifestyles Media & Information Ecosystem

Region menusGlobal

Occurrencescope:country · geo_region:east_asia · country:CN

Impactscope:global

Time horizon0-3 years (2026-07-26)

Last updated2026-07-29 04:49:52

Evidence 1

State of the Consumer 2026: When tech acceleration and cost pressures collide McKinsey & Company page=14;section=Chapter 3: The experience economy - Consumers prioritize meaning and memories 2026-06 accessed 2026-07-26

Part of trends 1

TrendTrend 3: spending on meaningful experiences holds up against the instinct to cut back8 signals

Directly linked issues 0

No objects.

Relation types: supports

Public id: fm-cafb206b09f4