Signal About a third in the US, UK, and Germany turn to AI first; 75% in the Middle East

Summary

PwC's survey shows wide regional differences in how often people turn to AI when a health question first comes up. In the US, UK, and Germany, roughly a third of respondents use AI at that first moment. The share rises to 61 percent or more in Asia and reaches 68 percent in Latin America. In the Middle East it climbs to 75 percent, the highest of the regions cited. PwC presents these figures as evidence that the first move in health is increasingly digital, with adoption running ahead in some markets.