Trend The first health move becomes digital, with AI and wearables answering before care does

Summary

PwC observes that the first step people take on a health concern is increasingly digital. As the consumer-facing side of health changes, the system behind it is becoming more digital, connected, and rich in data. The old habit of searching symptoms online has grown far more powerful. Consumers now receive answers from AI, wearables, food scanners, and health apps before they ever contact the healthcare system. Some 80 percent use apps or wearables for at least one health activity, and in several regions a majority turn to AI first when a question arises.