Signal PwC positions proprietary product data as the guide to where demand forms next

Summary

PwC presents its proprietary product data as a tool for seeing where consumer demand in health will form next. The data captures what consumers say they are interested in buying in the future. According to PwC, this helps companies decide which propositions to build and which partners to work with. It also points to ways of making health easier for consumers to choose. Later in the report, PwC uses these stated purchase intentions to map opportunities by sector, while noting that the examples shown are indicative rather than complete.