Signal Sixty percent of US consumers put health and wellness first among home feature drivers

Summary

The Wellness Communities and Real Estate Initiative cites the most recent America at Home Study as evidence of changing housing demand. In that survey, 60% of all consumers named health and wellness as their top reason for wanting certain features in a home. The share was up 17% from two years before. The Initiative treats this as a signal across the whole market that is changing how developers, designers and investors approach property at every scale. It argues that people now expect their homes to actively support health and longevity, not merely provide shelter. The finding underpins its broader claim that homes and communities are becoming points of care.