Issue Consumption moving from basic goods to luxury goods and services
Summary
The chapter describes what the new middle class buys as income rises: a shift already visible in China and India away from basic goods and clothing towards luxury goods and services, from tourism and cosmetics to restaurants, entertainment, health, sport, education and transport.
Classification
Main topicValues & Lifestyles
Secondary topicsIndustry & Supply Chains
Impactscope:transnational · geo_region:east_asia · geo_region:south_asia
Time horizon4-10 years (2026-07-26)
Last updated2026-07-29 04:49:52
Evidence 1
- Megatrends 2040: Volatility, Uncertainty, Resourcefulness Hellenic Republic, Presidency of the Government — Working Group on Strategic Foresight and Futures Research (표지·판권면 로고로만 확인) page=14;section=Megatrend 6 Growth of middle class and consumption on a global level 2022-07 (문헌 본문에 발행일 표기 없음 — PDF 메타데이터 생성일 2022-07-25 기준) accessed 2026-07-26
Constituent trends 1
Directly linked signals 0
No objects.
Relation types: constitutes
Public id: fm-e477b5cf243b