Signal Kroger reports low- and middle-income households cutting trip size and dining out

Summary

Kroger's interim chief executive and chairman describes how spending behaviour differs across income groups. According to him, low- and middle-income households are actively searching for deals. They are redeeming more coupons than before. They are also shopping more often but buying less on each trip, and they are eating out less. Capgemini uses the comments to show how rising prices push consumers to recalibrate quantities, substitute cheaper options, and trim discretionary spending.