Signal In store, 76% want shelf-scanning apps, 73% instant availability, 70% easy returns

Summary

Capgemini asked consumers which technology features they value most when shopping in physical stores. Shelf-scanning apps that quickly point out relevant products based on purchase history came first, cited by 76 percent. Immediate information on product availability followed at 73 percent. Easy returns were named by 70 percent. The report places these findings within its idea of phygital parity, in which digital tools strengthen the in-store experience and support staff rather than replace human contact.