Signal 77% avoid private labels in performance-critical categories
Summary
Capgemini finds more than three-quarters of consumers avoiding private labels in electronics, baby care, and health products, with 70 percent worried that cheaper substitutes will not perform as well as their usual brand.
Classification
Main topicValues & Lifestyles
Region menusGlobal
Occurrencescope:global
Impactscope:global
Time horizon0-3 years (2026-07-26)
Last updated2026-07-29 04:49:53
Evidence 1
- What matters to today's consumer 2026: How AI is transforming value perception Capgemini Research Institute page=23;section=Careful spending meets intentional indulgence / Selective splurging 2026 accessed 2026-07-26
Part of trends 0
No objects.
Directly linked issues 1
- IssuePrivate label hits a trust ceiling in performance-critical categories1 trends · 2 signals
Relation types: direct_urgent
Public id: fm-ec2bb38d88c4