Signal Past PwC research finds older adults prefer to age at home if support exists

Summary

PwC cites its earlier research on older adults as another route into the shift toward proactive, decentralised care. That research found that older people consistently prefer to stay in their own homes and communities. Their ability to age in place, however, depends on investment in several supports. These include assistive technologies, support for caregivers, and dependable referral pathways. PwC links this to at-home care and to the carer shopper who chooses monitoring tools or care navigation for a parent or relative.