Signal Integrating end-to-end processes raised speed to market 1.5-fold at one CPG company

Summary

McKinsey cites a consumer packaged goods company that joined up its commercial, research and development, production, and procurement processes. After this integration, the company brought products to market 1.5 times faster than before. The faster launches translated into a 20-percentage-point rise in the net present value of its product pipeline. The report presents the case as an illustration of the gains that end-to-end process redesign can deliver. In McKinsey's experience, such redesign can speed decision cycles as much as threefold. The report also argues that process optimization encourages a one-company mindset in which people work across functions, markets, and levels instead of within silos.