Signal Global wellness economy at US$6.8 trillion in 2024, projected at $9.8 trillion by 2029

Summary

PwC sizes the health opportunity with an external estimate of the global wellness economy. That economy reached 6.8 trillion US dollars in 2024. Using World Bank household consumption data as a rough benchmark, PwC equates this to about one in every eight dollars consumers spend. The Global Wellness Institute projects the figure will rise to 9.8 trillion dollars by 2029. PwC uses the scale to argue that everyday health is a significant growth area across consumer markets and healthcare.