Signal Consumers plan more fresh produce and supplements, less processed food and alcohol
Summary
PwC finds consumers expect to raise consumption of fresh produce and vitamins or supplements while cutting processed or high-sugar foods and alcoholic drinks, with Gen Z especially likely to increase supplements along with dairy and meat alternatives.
Classification
Main topicResources, Food & Water
Region menusGlobal
Occurrencescope:global
Impactscope:global
Time horizon0-3 years (2026-07-26)
Last updated2026-07-29 04:49:52
Evidence 2
- Voice of the Consumer 2026: The rise of everyday health PwC page=14;section=What does this mean for your sector? / Consumer markets (CPG): Food and beverage 2026-06 accessed 2026-07-26
- Voice of the Consumer 2026: The rise of everyday health PwC page=14;section=What does this mean for your sector? / Consumer markets (CPG): Food and beverage 2026-06 accessed 2026-07-26
Part of trends 1
Directly linked issues 0
No objects.
Relation types: supports
Public id: fm-0c0ed57651a0