Signal 65% say loyalty programmes influence their switching decisions

Summary

Capgemini reports two-thirds of consumers saying loyalty programmes shape whether they switch, which the report treats as making the programme a primary retention lever rather than a marketing add-on.

Classification

Main topicValues & Lifestyles

Secondary topicsMacroeconomy & Finance Industry & Supply Chains

Region menusGlobal

Occurrencescope:global

Impactscope:global

Time horizon0-3 years (2026-07-26)

Last updated2026-07-29 04:49:53

Evidence 1

What matters to today's consumer 2026: How AI is transforming value perception Capgemini Research Institute page=60;section=What should CPR organizations do differently? / Redefine loyalty as a two-way relationship 2026 accessed 2026-07-26

Part of trends 1

TrendLoyalty shifts from points accumulation to a two-way relationship4 signals

Directly linked issues 0

No objects.

Relation types: supports

Public id: fm-136fe9a3dcdc