Signal Kerry Group's CMO frames the next wave as timing protein intake through the day

Summary

Elizabeth Horvath, chief marketing officer of the food company Kerry Group, describes where consumer understanding of nutrition is heading. In her view, the next wave concerns the times of day at which people need to raise their protein intake. She links this specifically to innovation around morning occasions. PwC cites her remark to illustrate how familiar eating moments such as breakfast are being reshaped by explicit health goals like energy and performance. It suggests that food companies will increasingly design products around timing as well as content.