Signal Only 18% rank AI among their top five health influences; 57% cite health professionals

Summary

PwC's research shows that AI still plays a minor role in shaping consumers' health actions. Only 18 percent of consumers place AI tools or conversational AI among their top five influences on health and wellbeing. Traditional sources carry far more weight: 57 percent cite healthcare professionals. Their own curiosity is cited by 52 percent, and friends, family, or coworkers by 50 percent. PwC concludes that while AI adoption may grow rapidly, health decisions continue to rely on trusted people.