Issue AI accelerates the search but health decisions still require a trusted human

Summary

PwC expects AI adoption in health to evolve quickly but stresses that health decisions still depend on a trusted human in the loop. Its research shows that only 18 percent of consumers count AI tools among their top five influences on health actions. Traditional sources weigh more heavily, led by healthcare professionals, personal curiosity, and friends, family, or coworkers. The same pattern appears in data sharing, where digital tools need to sit inside a system consumers already trust. This sets a limit on how far AI at the front end can replace human expertise.