Signal Health benefits and clean ingredients hold near two-thirds across food and care

Summary

Capgemini finds that shoppers pay close attention to where ingredients come from and what they contain. In fresh produce, 69 percent name health benefits as a top factor and 68 percent prioritize clean or natural ingredients. Dry groceries show a similar profile, at 67 percent for health and 66 percent for clean ingredients. In personal care, the figures are 70 percent and 66 percent. The consistency across food and care categories suggests health and ingredient purity have become a stable part of how value is judged.