Signal 89% want to be told when they are interacting with AI

Summary

IBM's consumer survey shows that 89% of people want to be informed whenever they are dealing with AI. IBM predicts that in future AI-driven markets such disclosure will be a minimum requirement rather than a way to stand out. The finding sits alongside evidence that consumers tolerate AI mistakes but react strongly to hidden AI use. Among the factors that make consumers comfortable, clear explanations of how their data is used rank first. The signal suggests that openness about AI involvement is becoming a basic condition for keeping customer trust.