Trend Customers will hold your AI accountable
Summary
IBM's third trend puts consumer trust in an organisation's AI as the determinant of whether new products succeed, with executives themselves stating it will define rather than merely influence outcomes.
Classification
Main topicValues & Lifestyles
Region menusGlobal
Impactscope:global
Time horizon0-3 years (2026-07-25)
Last updated2026-07-29 04:49:52
Evidence 1
- 5 trends for 2026: Capture fleeting opportunities with confidence IBM Institute for Business Value (IBM IBV) page=14;section=Trend 3: Customers will hold your AI accountable 2025-12 accessed 2026-07-25
Observed signals 5
- Signal56% would accept flaws in cutting-edge AI services
- Signal89% want to be told when they are interacting with AI
- SignalComprehensible data explanations rank first among comfort factors
- SignalConcealing AI costs trust for 80%, switching for two-thirds, and a premium for half
- SignalOrganisations hearing customer AI concerns deliver more customer value
Part of issues 0
No objects.
Relation types: supports
Public id: fm-51dc7509ed1e