Signal 59% notice silent downsizing and 66% would rather take an open price rise

Summary

Capgemini finds that silent downsizing rarely goes unnoticed. Some 59 percent of consumers say they spot it when a product gets smaller while its price stays the same. Two-thirds, 66 percent, would rather see a modest, openly stated price increase than an unannounced reduction in size. The report explains that repeated shrinkage across many products raises total spending and leaves shoppers feeling they pay the same for less. That perception erodes trust, which is why transparency is preferred even when it means a higher price tag.