Signal A stronger loyalty programme (65%) and a better promotion (62%) rank next as switching triggers
Summary
Below price and undisclosed downsizing, Capgemini's ranked switching drivers put a competitor's stronger loyalty programme at 65 percent and a better promotion at 62 percent, with bundle value, better overall experience, and consumer reviews tied at 61 percent.
Classification
Main topicMacroeconomy & Finance
Region menusGlobal
Occurrencescope:global
Impactscope:global
Time horizon0-3 years (2026-07-26)
Last updated2026-07-29 04:49:52
Evidence 2
- What matters to today's consumer 2026: How AI is transforming value perception Capgemini Research Institute page=11;section=Value redefined: where fairness and quality intersect / Inflation fatigue fuels the quest for fair value 2026 accessed 2026-07-26
- What matters to today's consumer 2026: How AI is transforming value perception Capgemini Research Institute page=11;section=Value redefined: where fairness and quality intersect / Inflation fatigue fuels the quest for fair value 2026 accessed 2026-07-26
Part of trends 0
No objects.
Directly linked issues 1
- IssueBrand loyalty becomes conditional on perceived fairness rather than familiarity1 trends · 2 signals
Relation types: direct_urgent
Public id: fm-57b6f9841aca