Signal A stronger loyalty programme (65%) and a better promotion (62%) rank next as switching triggers

Summary

After lower prices and undisclosed downsizing, Capgemini's ranking of reasons to switch brands or stores is led by loyalty and promotions. Some 65 percent would move to a competitor whose loyalty programme offers better benefits. A better promotion would persuade 62 percent. Bundle value combining a product with a service or warranty, a better overall experience, and consumer reviews each draw 61 percent. The spread suggests that once price fairness is settled, the rewards and experience around a purchase decide where loyalty lands.