Issue The four trends must be read as interacting, not as four separate agendas
Summary
McKinsey holds that each of its four trends matters alone but that together they change how consumers discover, decide, and spend, so companies must understand both the individual trends and their interactions.
Classification
Main topicValues & Lifestyles
Region menusGlobal
Impactscope:global
Time horizon4-10 years (2026-07-26)
Last updated2026-07-29 04:49:52
Evidence 1
- State of the Consumer 2026: When tech acceleration and cost pressures collide McKinsey & Company page=3;section=Introduction: Two forces shaping the consumer sector 2026-06 accessed 2026-07-26
Constituent trends 4
- TrendTrend 1: social media and generative AI combine into a new path to purchase4 signals
- TrendTrend 2: health broadens into many measurable dimensions and outruns consumers' sense of progress8 signals
- TrendTrend 3: spending on meaningful experiences holds up against the instinct to cut back8 signals
- TrendTrend 4: budget coping hardens into a durable repertoire of resourceful consumption3 signals
Directly linked signals 0
No objects.
Relation types: constitutes
Public id: fm-5efbb8443c46