Signal A cited 67% lift in customer lifetime value and 89% in engagement for loyalty redesign

Summary

Capgemini cites results achieved by organizations that have moved their loyalty programmes from transactional rewards to relationship-based models. According to the cited source, these firms saw customer lifetime value rise by 67 percent. Engagement rates improved by 89 percent. The loyalty they built is also described as holding up through economic difficulties and competitive pressure. The figures come from an outside reference, and the report uses them to support its argument that loyalty should feel like a partnership rather than a points scheme.