Signal 65% treat delivery speed and store proximity as significant value factors

Summary

Capgemini identifies convenience as the most important value driver after quality and health. In fresh produce, 65 percent of consumers regard delivery speed or how close a store is as significant. Options that save time, such as pre-cut or ready-to-eat formats and fast delivery, can raise how much a product seems worth. The report stresses that this effect is strongest when convenience comes on top of good quality rather than in place of it. Ease of access therefore adds value but does not substitute for the product itself.