Signal Among the less affected, a third credit a diversified footprint

Summary

McKinsey's survey looks at the 28 percent of leaders who say geopolitics has affected their organizations relatively little. Within that group, 32 percent point to a geographically diversified footprint as the reason their exposure stayed limited. Another 29 percent credit multisourcing, meaning they draw supplies from several sources rather than one. The report presents these two factors as potential strengths, while also cautioning that they can become vulnerabilities for widely spread operations. The finding illustrates how structural choices about location and supply made in advance can soften external shocks. It reinforces the broader recommendation to avoid overreliance on single suppliers, geographies, or production hubs.