Issue Trust in the retail channel itself becomes part of the product
Summary
Capgemini argues buyers now assess the channel as well as the item: payment security, data privacy, product authenticity, fulfilment speed, and return policy all feed the trust judgement that precedes the purchase.
Classification
Main topicIndustry & Supply Chains
Region menusGlobal
Impactscope:global
Time horizon0-3 years (2026-07-26)
Last updated2026-07-29 04:49:52
Evidence 1
- What matters to today's consumer 2026: How AI is transforming value perception Capgemini Research Institute page=12;section=Value redefined: where fairness and quality intersect / Consumers still pay for what they believe in 2026 accessed 2026-07-26
Constituent trends 1
Directly linked signals 0
No objects.
Relation types: constitutes
Public id: fm-a9a49a740767