Signal 62% still hunt online for deals and 62% cut non-essentials as inflation eases

Summary

Capgemini finds that deal-seeking has barely eased even as inflation starts to come down. In October 2025, 62 percent of consumers said they were spending more time online hunting for bargains, close to the 64 percent recorded in November 2024. The same share, 62 percent, reported cutting back on non-essential purchases such as electronics, toys, or dining out. The report links this to inflation fatigue, a deeper frustration with shrinking purchasing power and financial uncertainty. Some relaxation is visible, but the levels remain high.