Signal Quality and durability lead purchase drivers at 74% in fresh produce

Summary

Capgemini's survey shows quality and durability ranked as the top factor in deciding whether a purchase is worth it. In fresh produce, 74 percent put quality among their leading drivers. The figure is 73 percent for dry groceries and 72 percent for household necessities. Functional performance also matters a great deal, reaching 71 percent in personal care. The report concludes that consumers are not simply chasing bargains but looking for dependable, high-performing everyday products.